HubSpot is a pioneer of inbound marketing. Its stock prices are only 40% below peak values, and they are recovering during 2023. The company shows mind-blowing 30% revenue growth despite substantial $2 billion revenues for the whole 2022. So, how is that possible? The answer could  be found in company’s ‘soft marketing’ model that unites customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat and customer support. This marketing model seems to be less annoying for clients.

The major question will the company continue its expansion with the same speed. The segment where Hubspot is operating is estimated at $72 billion, where the company has 3% only. So, the likely answer is yes. The company added 23% new clients in the Q1 2023 bringing the overall number to 177,300 due to the conversion of freemeum clients into subscribers.

Hubspot is actively cutting its staff, and introducing remote working. Overall, it is adding to operation margin that increased to 13.5% in Q1 2023 compared to 8.8% in a Q1 2022. So, a company has some more space to expand, and attract more investors’ attention.