IBM

A living legend of the computer age provided convincing reasons behind further potential growth in its market value. Shares of IBM bounced by nearly 3.5% off its recent bottoms, from $162.62 to a 168.5 area, after the company announced that the availability of its software set will be expanded in cooperation with Amazon's Web Services (AWS) marketplace. The world's largest digital e-commerce catalog includes thousands of software offerings from various independent vendors (ISVs) to alleviate finding, testing, purchasing, and deploying software for Amazon consumers.

Aiming to be a flagship in the field of hybrid cloud, AI solutions and consulting expertise, IBM now offers its services through AWS in Denmark, France, Germany, United Kingdom and United States. The decision will also assist clients in many other countries, as private users and companies would be able to use their AWS committed spending for IBM software and solutions shopping.

Cloud marketplaces be considered as the rapidly rising segment of the software market. It may scale up to $45 billion by 2025, which would mean an 84% surplus since 2020, a Canalys study showed. Shortening purchasing cycles, consolidating billing are among major advantages of the approach. Among technologies, which are sold on AWS would be components of the IBM's watsonx AI and data platform, designed to build and govern AI workloads, as well as two IBM's AI assistants.

"IBM's global expansion with AWS Marketplace opens up innovation opportunities for our joint customers across the world," Matt Yanchyshyn, general manager at AWS Marketplace and Partner Services at AWS commented on the news. "By leveraging the speed and simplified procurement capabilities of AWS Marketplace, customers can now more easily access IBM's cutting-edge solutions, enabling them to accelerate their digital transformation and drive innovation at scale", he added. "Our collaboration with AWS is a prime example of how we're working with other companies to meet the needs of clients, making it as easy as possible for them to do business with IBM and accelerate their transformation journeys," Nick Otto, head of Global Strategic Partnerships at IBM echoed.

IBM's software solutions on AWS would contain its database Db2 Cloud Pak for Data and other automation software built on Red Hat OpenShift Service on AWS. Flexible licensing policy makes it easier to purchase what the particular customer needs. Additionally, Red Hat Inc. launched its Enterprise Linux AI to develop, test and deploy generative AI (GenAI) models. 15 new and exclusive consulting services and assets are also presented on AWS Marketplace by IBM. The story may become a driver for IBM stock to return to our target area between $185 and $190, to cover the April 24-25 price gap just shown hot on the trail of the company's quarterly report.