Basic Attention Token (BAT) is experiencing a 4.5% increase, reaching $0.3320 this week. Over the weekend, the token climbed to $0.3439, marking its highest level since November 5, 2022. In the first few days of March, BAT surged by 19.5%, outpacing Bitcoin (BTC), which recorded a 6.7% rise to $65,700. BAT had previously lagged behind, with a 28.0% increase compared to BTC's 44.0% surge in February.

While BAT currently lacks major internal drivers, discussions within its community are centered around the potential increase in the audience for the Brave web browser, which could boost demand for BAT. The token might soon hit the resistance at $0.3500 amid the ongoing rally in the cryptocurrency market.