Betting on the Rebound: YETI
Yeti Holdings specialises in outdoor products. Its stocks are trading 70% off their peak prices. The company was mostly known among high-end hunters and fishing enthusiasts, but things changed. The company began to target campers and sport fans that want to make a BBQ outdoors, including in front of the stadium before their favourite teams plays. Yeti is expanding its product line. It has introduced new high-margin products like bags, duffels, and backpacks. Yeti’s management is moving away from a wholesale model of sales and is moving towards direct sales that are now about 50% off overall company sales. This move will enable cash flows to be more predictable.
The company continues its geographic expansion. Yeti’s core sales are located in the south of the U.S. and the midwest. Sales outside U.S. rose by 33% YoY during Q1 2023, but are only 13% of overall sales. This is way behind Yeti’s successful peers.
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