Betting on the Rebound: Peloton
Peloton is an American exercise equipment producer. Its stocks are trading 70% below their peak prices. It is a typical pandemic story of success, as many people were seeking to train at home while having no access to the gym. Stocks went down immediately after the pandemic was over. But the company learned its lesson and is becoming rather a media company providing on-demand fitness classes and live streams. More than 57% of its clients take different classes outside running on a treadmill or riding a bicycle that are produced by Peloton.
So, now the company wants to target all enthusiasts that want to exercise at home rather than those who go to the gym. Subscription payments have become a major part of the company’s revenue. It offers three types of subscriptions from $13 to $44 a month. As soon as people recognise the company as a media platform rather than an exercise equipment producer, its stock prices will rally.
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