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- Promising Perspectives: Expedia
Promising Perspectives: Expedia
Expedia is an online travel agency that offers booking and other tourist services. Its stock prices dropped by 52% during the recent market correction. However, people became more prone to traveling after the pandemic restrictions were lifted. Thus, adding Expedia stocks into the investment portfolio could be justified. It is even more promising as airlines and hotels are raising prices, which also means that fee revenues of the service will raise.
The company is expected to complete Vrbo integration, which is similar to Airbnb, and was acquired a decade ago but has not been integrated entirely into the business yet. Once it is completed, the company will compete with both Booking.com and Airbnb, offering long stays for those who want to work outside the office and travel. The Expedia Group hosts a number of other brands like Hotels.com, Orbitz, HomeAway, and others that will be united under one brand to decrease marketing costs and boost cross-sales.
Expedia’s market capitalisation is around $15 billion and revenues at $11.67 billion compared to Booking.com with its $100 billion market cap and $17.1 billion revenues. If the management is successful in its transformation efforts and the market conditions continue to be favourable, the gap in the market cap of these two very close peers may shrink dramatically.
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